I’m AJ — founder, investor, advisor, and creative director.
I help people and brands build things that matter, with a focus on strong ideas, clean execution, and work that actually holds up in the real world. I care about how brands grow, how tech shifts culture, and why certain products earn a place in people’s lives.
What I do
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Identity, campaigns, visual systems — all done with intention, taste, and a strong sense of direction.
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For teams that want clarity and momentum. I help refine positioning, product decisions, and core marketing and GTM foundations.
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I invest in early-stage ideas and founders who build with conviction, resilience, and a design-thinking mindset.
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A balance of creativity and commercial logic. I help brands scale in ways that feel grounded, smart, and aligned with who they are.
Select Work